# identity.md

## Organization Overview
- **Company Name:** PetFriendly
- **Mission:** To help keep pets healthy and their humans happy by providing a pet care subscription box for dogs and cats, offering custom products from flea treatment to dog supplements for every life stage.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Based in Omaha, Nebraska. Founded date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.
- **About Page:** [https://petfriendlydirect.com/about](https://petfriendlydirect.com/about)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a pet wellness company providing a monthly subscription box service for dogs and cats, delivering custom pet care products including flea treatments and supplements tailored to different life stages.
- **Location(s) and Geographic Presence:** Primarily based in Omaha, Nebraska.
- **Key Partnerships and Affiliations:** Details forthcoming.